Technology is an expense. That is just the way it is. Customers aren’t going to pay you more for your technology any more than they will pay you more for having better windows.
Technology expenditures are highly subjective to the organizations philosophy regarding capital investments, the role of technology in organizational efficiency, and the organization’s embrace of change because technology always leads to learning and change.
Business relies on, embraces, values, and trusts technology differently according to their own needs and values. A good technology company help business acquire and maintain technology that fits the organization.